Treatment depends on the cause of the pruritus, but relieving the symptoms is important to help prevent damage due to rubbing and scratching. Fungal infections need to be identified so that they can be treated appropriately.
Wear loose, soft clothing, which allows air to circulate and does not rub on the skin, and don’t use deodorants on the affected area as they may increase the irritation.
Use a soap-free cleanser to wash the area after going to the toilet. Pat dry and avoid rubbing.